5 Easy Steps to Increase Your Visibility on LinkedIn

 I am often asked how to get your personal profile noticed on LinkedIn.  Well, this increase in visibility comes from optimizing your profile for high ranking by Google and on the WWW.   Here are my tips for helping you accomplish this:

1) You must first decide what keywords you want to rank for and then spread them throughout your profile. Concentrate on these areas: Headline, Summary, Job Title and Specialties. You want to make sure you add the keywords in multiple places, many times.

2) Remember those keywords you said you wanted to rank for? You should do a search for those keywords in LinkedIn paying particular attention to the people who rank #1.  Open the #1 ranked profile.  You will see the particular keywords highlighted on their profiles.  Count how many times they occur.  Yes, I did say count.

It’s important to have a profile that is rich in keyword density, but don’t go crazy! Write for your audience, not for Search Engine Optimization. If you rank high and people click through to your profile, you want to keep them interested and you can’t do that with a profile written solely for search engines.

3) The other thing you might notice is that the #1 ranked profiles are also profiles that are COMPLETE! Yes, LinkedIn rewards serious users with better search placement. So FILL IN your profile as much as you can! Use as much of the space as possible and if you are struggling to finish your profile, contact me to finish it for you.

4) The fourth part of LinkedIn is connecting with people. When you ran that keyword search, did you notice how the people that came up were on the first page and ranked between a first and second degree connection to you? The more people you connect to, the higher you will rank in LinkedIn search.

5) Fifth you should make good use of anchor text and links on your profile. LinkedIn offers basic Format Text for your links: My Website, Company Website, etc.  Instead of just accepting these suggestions, select OTHER.  By choosing Other, you have a chance to customize your URL’s which allows you to add your own anchor text. (If you don’t know what I mean by anchor text, it’s the word that you click on when you click a link).  Now you can create your own anchor text, USE THOSE KEYWORDS we talked about earlier! Are you wondering what URL you should use for these links? How about your Website, Facebook, Word Press or Twitter accounts? This anchor text is excellent for inbound and outbound links (I will talk about this in another blog).

So here you have it – 5 easy steps to increase your visibility on your personal LinkedIn profile.  If you need help writing and optimizing your LinkedIn profile, contact me!

 

Employee Relations or Union Arbitrations; Which one do you prefer?

 

 
   
The National Labor Review Board (NLRB) approved and issued changes, which are coming in April, and will shorten the time between a union petition and an election from an average of 38 days to about 14 to 28 days.  According to Society of Human Resource Management (SHRM), the time between a union petition and election hearing has been shortened, and there is no automatic right to appeal before an election is held.  Because there is so little time for the employer’s campaign, there need to be meetings by the Company about how to head off unionization every day after the petition is filed.
 
A “War Room” should be set up by the Company and ready to respond to a petition for a union, with ample storage for campaign materials, tables, seating, a shredder and access to the Internet. The employer may put a website together on unionization convincing employees to vote against it.  The web, email and social media are methods that unions are using to contact employees, and that is a trend that is expected to grow.  Company websites must counter this organized activity and show why employees are better off without unionization.
 
Once an employer has gotten a petition, they should immediately hold a supervisor meeting to determine the level of understaning each managers has about unions.  Supervisors will be the front line for the employer during the campaign period. They should be trained to provide convincing responses to questions that employees may ask.  Companies should identify who will be their management voice to communicate the employer’s message at meetings. It is very important to select a manager who employees respect.
 
Here is an example:
Employee state wages are low, and the union can help raise earnings.  Supervisors might be trained to respond the market is competitive and that higher pay may put jobs in jeopardy and result in layoffs.
 
Letters campaigns should be mailed to employees’ home early.  This allows the husband or wife to be aware that the union dues can be taken out of their paychecks.
 
Be prepared for unions:
 
1.  Review your policies – recommend open door policies and a bulletin board for employees to air their grievances.
2.  Benchmark employment practices - If a company is behind the market on wages and benefits and can’t explain why, unions will have an easier time organizing.
3.  Conduct employee and management surveys – By asking employees for their input, it will help them realize they have a voice that is heard, even without a union.
4.  Train management - Employers can’t wait until they have a petition for an election to train managers on union preparedness. Supervisors should be responsive when they see employees are unhappy in the workplace.
5.  Know yourself and how you’d organize your own employees - Most campaigns focus on two or three issues, such as wages and health insurance. Find out what your company’s weaknesses are and prepare a response in advance.
6.  Implement risk/response protocol – One of the biggest mistakes is for employers to start talking to employees about unionization without knowing the legal limits for such discussions. This makes it more difficult for an employer to fix problems in compliance with the National Labor Relations Act.
7.  Prepare first round of union avoidance materials in advance – Make sure the materials are available in different languages.
 
Good managers should have the ability to understand what employees are unhappy about. Unions most frequently are organized by unhappy employees who reach out to unions.
 
If you have employee relations issues, we recommend you do not allow them to fester.  Union avoidance begins with diffusing difficult employee situations.  Need help?
 
 

Did you know that your Resume is tax deductible?

You already know that networking can help you find a new job.  But you might not know that the IRS offers an assist, too.  If you were looking for a new job in 2011, most of your job search expenses are tax deductible.  Job search expenses can be deducted as miscellaneous itemized deductions.

You don’t have to be out of work to have some of your costs qualify as a deductible expense, but only expenses that exceed 2% percent of your adjusted gross income for the year count.  The truth is the 2% of AGI threshold is a lot easier to clear when your income is low because you’ve been out of work.  If you have been unemployed during the last year, you’ll need to report your unemployment compensation as income.   Also, severance pay, 401K and/or other pension distributions and bonuses may be taxable.  Work done as an independent contractor must also be included in your income.

When you’re searching for a job it’s important to keep track of your job search expenses.  You must be looking for a job in the same line of work you are currently in to qualify for a tax deduction.

For example: If your last job was working as an accountant in a CPA firm, getting a corporate accounting job would be considered staying in the same occupation.  But getting a Marketing position in another CPA firm would not, and job hunting expenses would be nondeductible.

What you can deduct:
• Employment and outplacement agency fees.
• Resume preparation costs such as typing, printing and mailing copies of your resume to prospective employers.
• Travel expenses for your job search if the trip is primarily to look for a new job. (This does not mean visiting your sister in another state.)
• Local and long distance phone calls to prospective employers.

You cannot deduct these expenses if:
• You’re looking for a job in a new field.
• There was a substantial break between the ending of your last job and you’re looking for a new one.
• You are looking for a job for the first time.

Whether job hunting or moving to that new job, keep detailed records of your expenses as you incur them so you have records, in case of audit, and never include expenses for which you have been reimbursed by a new or prospective employer.

Also forget about claiming that the cost of haircuts, makeovers, gym memberships and new clothes are somehow related to your job search.  The IRS won’t buy in even if you believe it’s the truth.

For more information regarding tax deductions, see:  IRS Publication 529 or consult a tax professional.  For questions related to your job search or resume, I’d love to hear from you.

Nancy (508) 769-2294

nancy@dubeconsulting.com

www.linkedin.com/in/nancyldube

www.facebook.com/dubeconsulting

Management Missteps

If you are like most business owners, you need to get a product out the door or perform a service for a customer. But, you must have people to support you. As a savvy business owner you have analyzed your requirements, written a job description, and selected a mechanism to advertise the position. [Navigating Your Staffing Needs]

So what’s next?

Annual business fluctuations cause periods of high demand that the team cannot meet without outside Human Resource support, which may increase the cost of a new hire.  Conversely, during periods of reduced effort, the team is overstaffed and probably overextended in its financial commitments to various recruitment tools, job boards and advertising. Consider a model using contractors during these high demand periods.

HR Consultants provide flexibility in work hours and skill sets, but the on-boarding process and the productivity time related to training, absorbing the culture, and building internal relationships may drain internal resources and limit the overall return on investment.

So let’s look at the process. . .

One area of major waste is the lack of processes when it comes to hiring. Usually when the process cannot be tracked at all, this is the root of the problem. For example, you have an urgent need for an Engineer. A hundred or more applicants submit resumes for the job. Resumes are delivered to the hiring manager, who examines the top two dozen or so resumes. The hiring manager takes the resumes home that night, reviews them throughout the week and contacts the top eight to ten candidates for an initial phone conversation. He/she then choose five candidates that seem qualified for a formal interview and sets up times for them to meet the team.

Considering the myriad responsibilities that already fall on your team. It is unlikely that all the right steps are being taken to ensure interviews are done in a consistent, fair, effective and productive manner.

Instead, resumes likely are distributed to people who will take part in candidate assessment prior to the live interviews. Each person views the resumes, often guessing what the candidate will be responsible for if hired, but that person probably is not certain what he/she should be asking. Maybe one was told to screen for presentation skills. Another was tasked with finding out why the candidate wants to leave his/her current situation.

Otherwise, there isn’t much guidance for your managers who are probably not well-versed in the intricacies of effective interviewing. So they not only lose time away from daily work responsibilities, they may duplicate efforts, use poor judgment and alienate candidates.

Imagine not defining product requirements or expecting a team to work without a targeted plan. This often happens when there is no well-defined plan for recruiting. Most companies feel they have a recruiting strategy. They predict expected number of hires annually, determine compensation levels, how much attrition to expect and establish a recruitment budget for advertising and agencies. But they often miss the most important step – the process.

Without a systematically executed process, it is impossible to recruit at the most efficient levels. Examine current operations to see where small improvements and enhanced documentation can help cut recruiting waste.  Example: the interview process is a candidate’s first view of your business. It requires a basic overview of your business and defined roles and responsibilities at each stage to ensure successful execution. The current employment market has produced more active candidates than ever before. Some candidates seeking employment are qualified; others may be completely off-target. Hiring managers need a system to evaluate resumes and ensure the best talent is not overlooked. This system must be efficient, as managers cannot afford to spend a lot of time on this process.

Before getting started I recommend:

• Establish standards to review each batch of new resumes.
• Provide managers with a standard process to review resumes.
• Ensure managers know what to look for, how to identify red flags and where to document questions, concerns and notes so interview team participants can follow up on those items.
• Establish standards to track candidate information. This step can save countless hours and money as the organization grows.
• Make certain the company is in compliance with all EEOC guidelines, which will save time and potential costs in the future.

Need help navigating your next hire? Let us hear from you!

Nancy (508) 769-2294

nancy@dubeconsulting.com

www.linkedin.com/nancyldube

www.facebook.com.dubeconsulting

OSHA Compliance Awareness – What a Drag!

The topic of compliance is huge.  As a business owner you are most likely overwhelmed by the regulations forced on you by local, state and federal labor laws.  As a HR professional it is my job to stay abreast of changes, deadlines and the impact thes regulations can have on your business.  When I talk about this stuff, most business business owners think  that they can overlook, by-pass, or just do the minimum required.  I regret to inform you, but this is not the case!

Fines are very sizable for violating the laws.  Perhaps you don’t think you will get caught.  You can stay just under the radar – think again.  Do you know that the size of your business and the industry matters? OSHA is not the only governing authority.  The Department of Labor also mandates compliance.    Everything from opening your doors to hiring an employee is regulated.  The method used to track attendance, the medium used to pay your employees, the classifications of employees.  I could go on and on. 

For the purposes of this blog, I thought I would begin by raising your awareness of a time sensitive requirement.  On February 1 your summary of OSHA Injury and Illness Log is due to be posted.   Have you finalized your OSHA 300 Form?  Have you prepared the OSHA form 300A? 

If you are an employer whose industry is subject to the OSHA record keeping requirements and you have had more than 10 employees at any time during the calendar year, then you MUST maintain the log.  The summary must be signed by a company executive and posted in a conspicuous location within the workplace from February 1 through April 30.

If you face other compliance issues or wonder if the State or Federal Government will fine you, then you should get some advice.  A labor attorney or HR Consultant work with these mandates and can keep you out of “hot water.”  As for the summary of OSHA Injury and Illness Log, you can find these forms on the OSHA website. If you need help completing them, let me hear from you.

Nancy (508) 769-2294

nancy@dubeconsulting.com

www.linkedin.com/in/nancyldube

www.facebook.com/dubeconsulting

 

 

Upcoming Classes

1/26/12 LinkedIn – Just the Basics Temple Emanuel 7 Haggetts Pond Road Andover, MA 6-9 PM
2/3/12 How to Write a Resume to Get You Noticed Center for Women and Enterprise 50 Elm StreetWorcester, MA 10-12 PM
2/19/12 Networking with LinkedIn NETSAW – Network for South Asian American Women Entrepreneurs Metro -WestLocation TBA 3-5 PM
3/14/12 LinkedIn – Just the Basics Worcester Night Life Worcester Vocational Tech School, 1 Skyline Drive Worcester, MA 6:30-9 PM
3/21/12 Branding and Innovative Trends with LinkedIn Worcester Night Life Worcester Vocational Tech School, 1 Skyline Drive Worcester, MA 6:30-9 PM
3/24/12 LinkedIn – Just the Basics Bunker Hill Community College 250 New Rutherford Avenue Boston, MA 1-4 PM
3/28/12 Uncovering the Hidden Job Market Worcester Night Life Worcester Vocational Tech School, 1 Skyline Drive Worcester, MA 6:30-9 PM
3/31/12 Branding and Innovative Trends with LinkedIn Bunker Hill Community College 250 New Rutherford Avenue Boston, MA 1-4 PM
4/2/12 How to Find a Job Using LinkedIn Keefe Tech 750 Winter StreetFramingham, MA 6-8 PM
4/7/12 Uncovering the Hidden Job Market Bunker Hill Community College 250 New Rutherford Avenue Boston, MA 11-2 PM
5/23/12 LinkedIn – Just the Basics Center for Women and Enterprise 50 Elm StreetWorcester, MA 6-8 PM

 

Personal Consulting Available

Info: www.dubeconsulting.com    Contact: nancy@dubeconsulting.com Tel. (508) 769-2294

FB: www.facebook.com/dubeconsulting    LinkedIn: www.linkedin.com/nancyldube

Are You Over 40 and Unemployed?

 

Are you over 40 and unemployed?

 

Did you know that many older workers are now part of a large group of long-term unemployed? (over 50 weeks)

Are you one of the discouraged or under employed workers who has given up looking for a job?

Between those who are older and those who have given up looking, there are approximately 25 million people.  This tells me there is a serious mismatch of current skills to current job openings.

Many of the jobs available require older workers to start at salaries of 25-50% less than they previously earned with few or no benefits.  Many positions are created on a temporary or as an independent contractor basis, which allows the business to “try before they buy.” 

This temporary employment offers some respite from the anxiety of job hunting, but does not solve the unemployment crisis.  Did you know that at least 5 people are competing for each newly created job? The number may be higher for temporary work!

So what should you do if you are over 40 and unemployed? Develop a resume that will get you noticed by hiring managers.  Don’t include everything you have ever done in your life.  Do use descriptive commentary and include accomplishments.  Be sure to use a format that is appropriate for your work history.  Chronological is the format preferred by hiring managers, but it is not always the best to showcase experience. Create a skills-based resume.  Focus on your skills and knowledge relevant to the job at hand. 

According to one expert, Marva Goldsmith, you should develop your personal brand packaging. 

What does your packaging look like?

Some think of image as something shallow or relating only to surface features, but as with commercial brands, personal branding includes the proper selection and construction of your personal brand packaging.

First impressions matter. You must take control of your appearance.  People form opinions of you – right or wrong – within moments of meeting you.  That means you can’t afford to leave someone’s impression of you up to chance.

Studies show that in the first 30 seconds of meeting you, people base their impression of you on this”

55%      What they see

38%      How you speak

7%       What you say

We all know snap judgments can be wrong and unfair.  Still, you can’t ignore the reality: people form opinions based on the most minor details.  More than half of what goes into forming someone’s first impression of you happens before you open your mouth.  That’s right: 55% of someone’s initial response to you is based on visual cues.

You can’t help getting older, but you don’t have to get old.” —George Burns, Comedian

Clothing. People do judge books by their covers every day.  Make sure that your cover conveys the message you want people to remember.  Here’s a sample of messages that your clothing might be saying about you (whether you like it or not):

First and foremost, if you purchased your interview suit in the 1900s…think about an upgrade.  You must look current.  Your clothing, your eyewear and your hair must tell the story you are current.  That does not mean to dress like a youngster, only that you must appear up-to-date, interesting, fresh, competent, etc.  Invest in an all-weather wool suit in navy blue or charcoal gray.  For creative industries, you have more latitude with color. 

Make a statement about your personality with your scarf or jewelry selection.  Women can use jewelry to bring color and interest into the interview uniform.  Earrings should not dangle and the jewelry should not make noise, as it can be distracting.

If your hair is silver, wear accents of blue or a French blue shirt to add vitality to your face.  Depending on your personal coloring, a white shirt can drain the color from your face, leaving  “ghastly” appearance.  If you have stark silver in your hair and the rest of your hair is black or very deep brown – avoid brown tones: the color will make your hair look dull.

And what about a dye job? Only if you can get a professional to dye and maintain the look.  Avoid stark colors, i.e., jet black at 62 years old.  Use colors that look natural – including a little silver around the temples.  Aim for a look that connotes vibrancy, vitality and health…and that does not necessarily require a dye job.  If your teeth are stained, consider professional teeth cleaning or whitening.  If that’s too expensive, then opt for some of the over the counter toothpaste whiteners.

Putting your best foot forward with a well polished resume and a personal branding will set you apart from the competition and help you get noticed.

 Need help?  Let me hear from you.

 

 

Do You Feel Handcuffed When it Comes Time to Hire?

Congratulations! Your business has grown and it’s time to hire a new employee! You’re excited about filling a need in your business and giving someone an opportunity. It’s all good, right?

If you are like many, hiring the right employee is essential.  You know it is a very important task, but knowing what you “can and cannot” ask during an interview is scary.

The Department of Labor mandates laws which America’s workers, employers, job seekers, and retirees must follow.  Understanding and  navigating these laws as they apply to employment is complex.  The HR function is designed to implement an organization’s human resource requirements effectively, taking into account federal, state and local labor laws and regulations.  Ethical business practices and the ability to maximize employee motivation, commitment and productivity while complying with these laws is essential.

Navigating this process is yet another story. There are numerous state laws and regulations that  also apply. The old adage, “ignorance of the law is no excuse” applies here. The HR professional studies these laws and applies them to varying situations. Let me give you an example of what laws you must follow to hire an employee:

First off, the regulating body here is EEOC which stands for Equal Employment Opportunity Commission.  Under EEOC guidelines an employer cannot discriminate based on race, color, national origin, religion, sex, age, or disability.  The following laws all apply:

Title VII of the Civil Rights Act of 1964 (Title VII)

The Pregnancy Discrimination Act

The Equal Pay Act of 1963 (EPA)

The Age Discrimination in Employment Act of 1967 (ADEA)

Title I of the Americans with Disabilities Act of 1990 (ADA)

Sections 102 and 103 of the Civil Rights Act of 1991

Sections 501 and 505 of the Rehabilitation Act of 1973

The Genetic Information Nondiscrimination Act of 2008 (GINA)

This is just one simple task a business owner is faced with.  Imagine the magnitude of laws he/she must follow to run a business.  Daunting, huh? 

This is why you need to engage an HR professional.  The HR professional knows and understands what is required and will help you avoid paying large fines for non-compliance.  If you have questions or need help, let me hear from you.

Nancy   (508) 769-2294

nancy@dubeconsulting.com

www.linkedin.com/in/nancyldube

www.facebook.com/dubeconsulting

 

Downtown Worcester Club

Small Business Association Minority Business person of the year, Region 1 winner Charran Fisher will be our speaker. Ms Fisher, President of Fisher Contracting Corp. will discuss how a local family business grew from successful local business, to now include projects throughout all of New England. Ms Fisher will share her thoughts about winning the local SBA award and nomination for the national award.

Awesome Networking!!!

ElBasha, 256 Park Ave., Worcester, MA

What is Human Resources, You Ask?

When most people think about HR they think about hiring and firing. The skilled HR Professional is sought after to successfully match skilled and qualified individuals with the organization’s ongoing and future business requirements to maximize return on investment and secure future survival and success.

The main role of the HR professional is to develop a strategic plan to maximize return on investment in the organization’s human capital and minimize financial risk.

HR aka Human Resources is a relatively modern term, from the late ’60s.  It originated from “‘welfare management practices.”   HR emerged largely as an administrative management activity, coordinating a range of worker related processes and becoming known, in time, as Personnel.  HR progressively became the more usual name for this function, in the United States, as well  internationally.  It reflected a more quantitative as well as strategic approach to workforce management, demanded by corporate management.  The purpose of HR was to gain a competitive advantage, utilizing limited skilled and highly skilled workers.

The HR function has evolved today to ensure objectives are achieved, by implementing company requirements effectively, taking into account federal, state and local labor laws and regulations; ethical business practices and the cost of doing business.

The following functions are typically carried out by HR:

  • Maintaining awareness of and compliance with local, state and federal labor laws
  • Recruitment, selection, and on boarding
  • Employee record-keeping and confidentiality
  • Organizational design and development
  • Change management
  • Performance, conduct and behavior management
  • Industrial and employee relations
  • Workforce analysis and data management
  • Compensation and employee benefit management
  • Training and employee development
  • Employee motivation and morale-building

In the coming weeks, I will write more on each of these topics to explain and educate you about HR.   If you have any pressing needs I’d be happy to help.  You can reach me at  http://www.dubeconsulting.com