I am often asked how to get your personal profile noticed on LinkedIn. Well, this increase in visibility comes from optimizing your profile for high ranking by Google and on the WWW. Here are my tips for helping you accomplish this:
1) You must first decide what keywords you want to rank for and then spread them throughout your profile. Concentrate on these areas: Headline, Summary, Job Title and Specialties. You want to make sure you add the keywords in multiple places, many times.
2) Remember those keywords you said you wanted to rank for? You should do a search for those keywords in LinkedIn paying particular attention to the people who rank #1. Open the #1 ranked profile. You will see the particular keywords highlighted on their profiles. Count how many times they occur. Yes, I did say count.
It’s important to have a profile that is rich in keyword density, but don’t go crazy! Write for your audience, not for Search Engine Optimization. If you rank high and people click through to your profile, you want to keep them interested and you can’t do that with a profile written solely for search engines.
3) The other thing you might notice is that the #1 ranked profiles are also profiles that are COMPLETE! Yes, LinkedIn rewards serious users with better search placement. So FILL IN your profile as much as you can! Use as much of the space as possible and if you are struggling to finish your profile, contact me to finish it for you.
4) The fourth part of LinkedIn is connecting with people. When you ran that keyword search, did you notice how the people that came up were on the first page and ranked between a first and second degree connection to you? The more people you connect to, the higher you will rank in LinkedIn search.
5) Fifth you should make good use of anchor text and links on your profile. LinkedIn offers basic Format Text for your links: My Website, Company Website, etc. Instead of just accepting these suggestions, select OTHER. By choosing Other, you have a chance to customize your URL’s which allows you to add your own anchor text. (If you don’t know what I mean by anchor text, it’s the word that you click on when you click a link). Now you can create your own anchor text, USE THOSE KEYWORDS we talked about earlier! Are you wondering what URL you should use for these links? How about your Website, Facebook, Word Press or Twitter accounts? This anchor text is excellent for inbound and outbound links (I will talk about this in another blog).
So here you have it – 5 easy steps to increase your visibility on your personal LinkedIn profile. If you need help writing and optimizing your LinkedIn profile, contact me!
The National Labor Review Board (NLRB) approved and issued changes, which are coming in April, and will shorten the time between a union petition and an election from an average of 38 days to about 14 to 28 days. According to Society of Human Resource Management (SHRM), the time between a union petition and election hearing has been shortened, and there is no automatic right to appeal before an election is held. Because there is so little time for the employer’s campaign, there need to be meetings by the Company about how to head off unionization every day after the petition is filed.
If you are like most business owners, you need to get a product out the door or perform a service for a customer. But, you must have people to support you. As a savvy business owner you have analyzed your requirements, written a job description, and selected a mechanism to advertise the position. [Navigating Your Staffing Needs]
The topic of compliance is huge. As a business owner you are most likely overwhelmed by the regulations forced on you by local, state and federal labor laws. As a HR professional it is my job to stay abreast of changes, deadlines and the impact thes regulations can have on your business. When I talk about this stuff, most business business owners think that they can overlook, by-pass, or just do the minimum required. I regret to inform you, but this is not the case!


Congratulations! Your business has grown and it’s time to hire a new employee! You’re excited about filling a need in your business and giving someone an opportunity. It’s all good, right?